Search results
Whilst the European Journal of Marketing (EJM) retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing.
Awareness marketing: cause-related marketing without direct contribution Elizabeth A. Minton , Frank Gregory Cabano Prior research has investigated the benefit of companies that engage in cause-related marketing initiatives.
The European Journal of Marketing is a peer-reviewed academic journal covering the field of marketing. It is published by Emerald and the editor-in-chief is Greg W. Marshall (Rollins College).
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline Caspar Krampe. To advance marketing research and practice, this study aims to examine the application of the innovative, mobile-applicable neuroimaging method – mobile functional near-infrared…
Scimago Journal Rank (SJR) is a measure of scientific influence of journals that accounts for both the number and quality of citations received. The European Journal of Marketing is a leading journal in the field of marketing, with a SJR of 1.630 in 2023 and a high number of documents and citations.
Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem, Erik Kostelijk. The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there…
European Journal of Marketing | Citations: 1,997 | The European Journal of Marketing provides a platform for contemporary ideas in marketing, the thinking, theory and practice.
