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Jun 18, 2024 · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal.
Volume 61, Issue 1, February 2024. pp. 1-184. Browse all issues of Journal of Marketing Research.
Journal of Marketing Research (JMR) publishes high-quality research that advances the theory and practice of marketing. Learn more about JMR's editorial mission, impact factor, submission guidelines, and special issues.
Jun 3, 2024 · Table of contents for Journal of Marketing Research, 61, 3, Jun 01, 2024.
JMR is a bimonthly journal that publishes the highest-quality articles in the discipline of marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches.
JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.
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A bimonthly journal serving the scholarly and practitioner communities in the field of marketing. It publishes articles representing the entire spectrum of topics in marketing, using diverse theoretical perspectives, data and methodological approaches.