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Nivea (German pronunciation: ⓘ, stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg -based company Beiersdorf Global AG. This was the origin of Eucerin brand.
The development of NIVEA Creme over 100 years ago marked the beginning of a unique success story and the birth of the World’s No.1 Skin Care Brand*. NIVEA is the product of brilliant research, outstanding creativity, and sound business acumen.
Beiersdorf AG is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives headquartered in Hamburg, Germany. Its brands include Elastoplast, Eucerin (makers of Aquaphor ), Labello, La Prairie, Nivea, Tesa SE (Tesa tape) and Coppertone .
In 1911, NIVEA built an entire company around skincare. Learn more about our origin stories and discover our history 100 years on.
When Beiersdorf introduced its pioneering NIVEA Milk, the first “liquid cream” in 1963, it opened up a brand-new dimension of skin care. Today, there is a comprehensive range of NIVEA Body products, from a rich, nourishing body milk to a fast absorbing body lotion, and skin-firming oil to innovative in-shower body moisturizers.
Making people feel good in their skin means different things to different people. That’s why, across our three global skin care brands – NIVEA, Eucerin, and La Prairie – we cater for all sorts of needs and operate across different markets: mass market, dermocosmetics, and premium.
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Learn about us, our mission, and our commitment to skincare excellence. Discover how NIVEA products can transform your skincare routine.
