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On November 14, 2016, Taco Bell revealed a revamped version of its logo to coincide with the opening of its flagship restaurant in Las Vegas. Designed in-house with help from Lippincott (who designed the previous logo), this logo sees the bell symbol revised and changed to different shades of purple, with the wordmark in a new sans serif font.
How much do you know about Taco Bell logo history? Here’s your complete guide to the Taco bell logo and its evolution over the years.
Learn how Taco Bell's logo changed from a colorful block lettering to a Mission-style bell over the years. Discover the meaning and inspiration behind each logo design and how it reflected the brand's identity and culture.
Learn how the Taco Bell logo changed from a simple wordmark to a bell emblem with a taco shell. Discover the story behind the famous Mexican-American fast-food chain and its logo design.