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  1. Create account. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  2. Learn how to sign in to your Analytics account via google.com/analytics or from your Google Ads account. Find out how to manage accounts, properties, and users, and troubleshoot common issues.

    • Create A New Google Analytics 4 Property
    • Add A Data Stream
    • Set Up Data Collection For Websites
    • Next Steps
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    You need the Editor roleto add properties to a Google Analytics account. If you created this account, you automatically have the Editor role. To create a property: 1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2. Otherwise, in Admin, click Create, then select Property. 2. Enter a name for the property (e.g. "M...

    Are you continuing from "Create a property", above? If so, skip to step 2. Otherwise,
    Click iOS app, Android app, or Web.

    To begin seeing data in your new Google Analytics 4 property, you'll need to do one of the following:

    After you have set up data collection, complete additional configurations to get more useful data out of Analytics. Review the checklist to learn which configurations are right for you to collect more data, filter unwanted data, and power advertising.

    Learn how to create an Analytics account, a Google Analytics 4 property, and a data stream for your website or app. Find out how to add the Google tag to your website or use Firebase for your app.

  3. Learn how to use Google Analytics to improve your business with data-backed insights and AI-powered tools. Connect to other Google solutions and partner products for increased efficiency and privacy-safe measurement.

  4. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to get started, see the benefits and features, and explore the resources and case studies.

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  5. Learn how to set up, manage, and troubleshoot your Google Analytics account. Find guides, videos, and tips for Google Analytics 4 and Universal Analytics properties.

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  7. Learn how to set up, access, and manage Google Analytics for your website or app. Find out how to use reports, conversions, and Google Ads integration to improve your marketing efforts.

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