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Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
- Access your Analytics account
Click Sign in (at top right), and select Analytics. If you...
- Google Analytics
Make your data work for you. Quickly analyze your data and...
- Analytics Academy
For an overview of other Google Marketing Platform Analytics...
- Access your Analytics account
Learn how to use Google Analytics attribution to measure and optimize your marketing impact across channels and devices.
Learn how to use Google Analytics to improve your marketing ROI with data-backed insights and AI-powered tools. Create an account free of charge and connect to other Google solutions and partner products.
Learn how to sign in to your Analytics account via google.com/analytics or from your Google Ads account. Find troubleshooting tips and links to manage accounts, properties, and users.
Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI. Learn how to get started, see the benefits and features, and integrate with other Google tools.
For an overview of other Google Marketing Platform Analytics products, check out the Analytics Mini-Courses on YouTube. There you can learn how to create your account; set up your first report, tag, or test; and use Google Analytics for Firebase, Google Tag Manager, Google Optimize, and more.
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What is Google Analytics and how does it work?
Learn how to create a Google Analytics 4 property, add a data stream, and get your Google tag for your website or app. Follow the step-by-step instructions and watch the video tutorial.