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AdTech, AdStack, AdLib: Carlos Bracho on Advertising in the Digital Age. Axel Springer recognized early on how important it is to digitize advertising in order to remain competitive in the digital age.
Axel Springer SE (German pronunciation: [ˈaksl̩ ˈʃpʁɪŋɐ ɛsˈeː]) is a German multinational mass and online media company, based in Berlin, Germany. The company offers printing and publishing of advertisements, digital classifieds portfolio, marketing models and related services.
Axel Springer hat früh erkannt, wie wichtig die Digitalisierung von Werbeanzeigen ist, um in diesem Bereich auch im digitalen Zeitalter konkurrenzfähig zu bleiben. Eine zentrale Rolle spielt dabei ein sogenannter AdStack (von advertisement, Englisch für Werbung), der verschiedene AdTech-Systeme kombiniert, um die profitabelste Werbung ...
Today, the transformation from a traditional print media company to Europe’s leading digital publisher has been successfully accomplished. The next goal has been identified: Axel Springer wants to become global market leader in digital content and digital classifieds through accelerated growth.
Axel Springer is a transatlantic publishing house that employs over 18,000 people at 200 brands across the globe. From our historic headquarters in Berlin and our vibrant new corporate offices in New York City, we invest in cutting edge technology and businesses to shape the next chapter of the digital revolution in global media.
With more than 2,900 journals and 300,000 books, Springer offers many opportunities for authors, customers and partners. Discover our science Search all books, journals and book series published by Springer
Jul 12, 2024 · 1:59. The owners of Axel Springer SE, the German group that owns Politico and Business Insider, are discussing splitting the company’s media assets from its other businesses, people familiar ...
