Search results
Generation Z (often shortened to Gen Z), also known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media generally use the late 1990s as starting birth years and the early 2010s as ending birth years to define the cohort.
Feb 22, 2024 · The age ranges and birth years for Gen Z and Gen Alpha—along with Millennials—are clearer (so we can all quit fighting about it now).
1 day ago · Generation Z is, in general, the most diverse generation of Americans to date in a variety of demographics. Nearly 50 percent of Gen Zers are racial and ethnic minorities, and 1 in 4 identifies as Hispanic .
Mar 20, 2023 · In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
Jan 19, 2024 · What Is Generation Z (Gen Z)? Generation Z is the name given to the generation of people born between 1997 and 2012. It's commonly referred to as "Gen Z," for short.
Apr 23, 2020 · Generation Z (or Zoomers for short) is the new cohort of young, digitally-native and hypercognitive folks who already comprise 24.3% of the U.S. population. Born to Baby Boomers and older Gen Y parents, Gen Z is coming right after Millennials (Gen Y) on the generation scale. Source: Pew Research Center.
Jan 16, 2024 · Financial mindedness is another core characteristic of Generation Z. Many Gen Zers grew up watching their parents take huge financial hits during the Great Recession. Having witnessed their parents’ struggles, this generation is driven by pragmatism and security.
Generation Z – also known as Gen Z, iGen or postmillennial – are a highly collaborative cohort that cares deeply about others and have a pragmatic attitude about how to address a set of ...
Jun 21, 2021 · When we have the data to study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels, like Gen Z, Millennials or Baby Boomers.
May 14, 2020 · Gen Z is more racially and ethnically diverse than previous generations. Generation Z represents the leading edge of the country’s changing racial and ethnic makeup. A bare majority (52%) are non-Hispanic white – significantly smaller than the share of Millennials who were non-Hispanic white in 2002 (61%).
