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CinemaScore® is the industry leader in measuring movie appeal among theatre audiences. Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.
CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts from the data.
CinemaScore is the industry leader in measuring movie appeal. We provide unbiased measurement of audience response that helps gauge movie appeal and success by polling movie audiences on opening night for their reaction to the latest major movie releases.
CinemaScore is recognized by leaders in entertainment, news and the media for establishing the simplest, most effective and most reliable means of gauging audience response and movie appeal on opening night.
Jan 19, 2018 · What CinemaScore is really measuring is how a film’s marketing lines up with audience expectations. So if you have a movie like Paddington 2, and all of the ads showed an adorable bear getting into...
3 days ago · Home Box Office News ‘Deadpool & Wolverine’ Goes Wild On Friday With $95M+, 6th-Best Opening Day At Domestic B.O., ‘A’ CinemaScore, Weekend Now At $195M-$205M – Saturday AM Update
2 days ago · By the end of Friday, it had already made $96 million and recieved a coveted A CinemaScore from audiences. Critics, too, have been mostly positive. Premium screens, including IMAX and other large formats, accounted for 18% of the total box office. The top domestic opening of all time still firmly belongs to “Avengers: Endgame” with $357.1 ...
Aug 13, 2018 · What is CinemaScore, and how does work? The people who advertise movies love to tout a film’s impressive CinemaScore after opening weekend. The CinemaScore rating is easy to understand as a...
Feb 4, 2021 · CinemaScore provides major studios that subscribe to its research service with a full report of audience data. The only thing made public is the letter grade.
Jul 21, 2024 · The film also scored high with audiences on the opening night per CinemaScore. CinemaScore gauges the viewer’s reaction to a movie by polling opening night moviegoers in the U.S. and Canada.
