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Apr 3, 2016 · Virgin America, the US airline that started out of frustration and became a customer-focused innovator, is merging with Alaska Airlines. Read Richard Branson's reflections on the history, achievements and challenges of Virgin America and its team.
Virgin America Inc. was an American low-cost airline headquartered in the San Francisco Bay Area city of Burlingame.The airline primarily focused on operating low-fare, higher-quality service between cities on the West Coast of the United States and other major metropolitan areas.
Alaska Airlines and Virgin America are now one airline, offering lower fares, better service, and sweeter rewards. Learn about the changes in aircraft, food, rewards, and more.
Jun 26, 2024 · We’re the official home of the Virgin Group and Branson family. Get the latest from Richard Branson and the Virgin companies.
Mar 4, 2022 · Virgin America was a low-cost airline that operated from 2007 to 2018, focusing on the west coast of the US. It was acquired by Alaska Airlines in 2016 and integrated its brand and routes into Alaska Airlines.
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Dec 14, 2016 · Alaska Air Group closed its acquisition of Virgin America in December 2016, creating the fifth largest U.S. airline with more flights, low fares and rewards. The merger expanded the route network, partner airlines and global destinations for customers of both airlines.
Apr 30, 2021 · The reason for Alaska’s strong bid for Virgin America was, essentially, about limiting competition. With its home turf in Seattle under threat from Delta’s growing encroachment, market share was becoming ever-more valuable for the airline. And Virgin America was something of a thorn in its side.
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