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Jessica Fong is a marketing researcher who studies matching markets, platform design, advertising, and behavioral economics. She earned her Ph.D. from Stanford and her BS from Caltech, and has published in journals such as Marketing Science and Journal of Marketing Research.
Dog eat dog: Balancing network effects and differentiation in a digital platform merger. C Farronato, J Fong, A Fradkin. Management Science. , 2022. 62 *. 2022. Effects of Market Size and...
Sep 5, 2023 · S Sriram, Professor of Marketing and Associate Dean for Graduate Programs; Jessica Fong, Assistant Professor of Marketing ; and Varad Deolankar, a Marketing doctoral student at Michigan Ross, recently published research that shows the importance of negative feedback in social media discourse.
Jessica Fong. Assistant Professor of Marketing. University of Michigan Ross School of Business. CV. Email: jyfong@umich.edu. Research. Publications. Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating. Marketing Science (Forthcoming)
Jessica Fong is a recent graduate of the University of Michigan - Stephen M. Ross School of Business. She has worked at Cityblock Health and tvScientific, and has research interests in behavioral economics and machine learning.
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- Ann Arbor, Michigan, United States
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May 14, 2024 · Assistant Professor of Marketing. 2023 - 2024. 2020 - Present. EDUCATION. Stanford University Graduate School of Business. Ph.D in Marketing. 2014 - 2019. California Institute of Technology. B.S. in Computer Science, B.S. in Business, Economics, and Management. 2010 - 2014. RESEARCH INTERESTS.
Feb 19, 2024 · Assistant Professor of Marketing. 2023 - 2024. 2020 - Present. EDUCATION. Stanford University Graduate School of Business. Ph.D in Marketing. 2014 - 2019. California Institute of Technology. B.S. in Computer Science, B.S. in Business, Economics, and Management. 2010 - 2014. RESEARCH INTERESTS.
