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Bianca Schmitz is a lecturer (member of the faculty) at ESMT Berlin and has been one of the founding directors of the Hidden Champions Institute (HCI). Additionally, she is a director of knowledge transfer at the Bringing Technology to Market (BTM) Center.
Mar 30, 2021 · Bianca Schmitz is a director of leadership development programs at ESMT Berlin and has been one of the founding directors of the Hidden Champions Institute (HCI).
Dr. Bianca Schmitz - Director of Leadership Development Programs#esmtberlin #mba #university #mbatube #mbaprogram #highereducation Dr. Bianca Schmitz, Direc...
- Empathize with your customers. Rather than a solution-first approach, the design thinking process helps you start your company’s transformation with an open mind and a listening ear for the problems of your customers.
- Define the problem. If identifying with your customers to understand their pain points is the first and truly crucial step, the second is to re-define and articulate the problem clearly from the user’s point of view.
- Ideate. Having a clearly (re-)defined problem helps companies to direct their energies in the right direction. The Ideation stage focuses on generating and selecting ideas to solve the proposed, re-framed problem from the previous step.
- Prototype. Developing prototypes does not mean that you must go to the nearest state-of-the-art lab. The main idea is to have a low-cost, quick-fix prototype/mock-up of your idea that you can test (not sell!)
Senior Lecturer in Strategy, Innovation, and Entrepreneurship and Faculty Lead of the Master in Innovation and Entrepreneurship program, ESMT Berlin.
Meet the team Prof. Dr. Olaf Plötner, Bianca Schmitz and Prof. Dr. Johannes Habel and get to know the BTM Center – the basecamp you can always come back to on your way to the top.
8,208 Followers, 203 Following, 2 Posts - Bianca Schmitz (@biancaschmitz_) on Instagram: "刺"
