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Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
Learn how Alfred Davis, along with Hans Wilsdorf, built Rolex into a global brand with clever marketing strategies. Discover how they used brand ambassadors, publicity stunts and catchy names to promote their watches.
In 1905—with a modest amount of money—Hans set up a business with Alfred Davis named Wilsdorf & Davis, located at 83 Hatton Garden in London. The goal of Wilsdorf & Davis was to provide high-quality timepieces at affordable prices. Wilsdorf-and-Davis Placard from 1905. 1908: Founding Rolex.
The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specializing in the distribution of timepieces. He began to dream of a watch worn on the wrist.
Jul 17, 2023 · As if pulling the pieces of a complex puzzle, he joined forces with his brother-in-law, Alfred Davis, and founded Wilsdorf & Davis in 1905. They were like the dynamic duo of horology, initially...
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We all should know that Rolex was founded by Hans Wilsdorf and Alfred Davis, but I can’t seem to find any information on the latter. When you go to the history section of Rolex.com, they don’t even mention him, which is completely shocking.
