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Sep 23, 2018 · Learn how Kenji Kita, the first president of Fuji Heavy Industries, transformed a scooter maker into a car company and gave Subaru its name and logo. Discover the history and evolution of Subaru's horizontally opposed engine and its first export model, the 360.
- Jim Donnelly
Kenji Kita’s tenure at Fuji Heavy Industries set the foundation for what Subaru is today. His insistence on a distinctly Japanese identity for the brand, symbolized by the name Subaru, and his pioneering efforts in car manufacturing paved the way for the company’s future successes.
Subaru 1500, a.k.a. the P-1. Kenji Kita, CEO of Fuji Heavy Industries at the time, wanted the new company to be involved in car manufacturing and soon began plans for building a car with the development code-name P-1. Kita canvassed the company for suggestions about naming the P1, but none of the proposals were appealing enough.
Learn how Kenji Kita, the first president of Subaru Corporation, named the company after the star cluster in the Taurus constellation in 1954. Discover the history and heritage of Subaru, a leading automaker known for its safety, reliability, and functionality.
Kenji Kita, the CEO of Fuji Heavy Industries at the time, wanted the new company to be involved in car manufacturing. Kita canvassed the company’s employees for possible names for its first car, the Subaru P1, in 1954, but none of the proposals was appealing.
Apr 27, 2018 · Its chief executive, Kenji Kita, saw car manufacturing as the next logical step in Japan’s motorization revolution and pushed through the building of a prototype called the P-1.
Founded in 1953, Subaru was the brainchild of Kenji Kita, the CEO of Fuji Heavy Industries (FHI), a multi-faceted company involved in scooter, engine and chassis manufacture amongst other things. Birth of a star. Kita wanted FHI to get into car manufacturing and a prototype was made, code-named P-1.
