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Bio. Primary research interests in consumer behavior including consumer perceptions of pricing and promotion tactics, consumer information processing, e-commerce, and retailing.
A conceptual framework of price fairness perceptions. L Xia, KB Monroe, JL Cox. Journal of marketing 68 (4), 1-15. , 2004. 2188. 2004. The influence of price fairness on customer satisfaction: an...
Lan XIA, Associate Professor of Marketing | Cited by 3,305 | of Bentley University, Waltham | Read 35 publications | Contact Lan XIA
Improving the cyclability performance of lithium-ion batteries by introducing lithium difluorophosphate (LiPO 2 F 2) additive. G Yang, J Shi, C Shen, S Wang, L Xia, H Hu, H Luo, Y Xia, Z Liu....
Professor of Marketing at Bentley University · Experience: Bentley University · Education: University of Illinois at Urbana-Champaign - College of Business · Location: Waltham · 304 ...
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A Conceptual Framework of Price Fairness Perceptions. Lan Xia, Kent B. Monroe, and Jennifer L. Cox View all authors and affiliations. Volume 68, Issue 4. https://doi.org/10.1509/jmkg.68.4.1.42733. Contents. Get access. More. Abstract. Recent news coverage on pricing portrays the importance of price fairness.
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Lan Xia's 8 research works with 47 citations and 541 reads, including: How collective stress affects price fairness perceptions: The role of nostalgia.