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Stephan Ludwig is an Professor of Marketing at the Monash University and an expert on marketing communications, digital marketing and marketing analytics. His research focuses on marketing communication design - the way we communicate – which reflects who we are, our intentions, the relationships we are in, and our likely impact on respective audiences.
A Professor of Marketing at the Monash University, Stephan is a world renown academic expert on marketing communications, digital marketing and unstructured data analytics.<br><br>Before joining Monash, he has taught at top-universities across the world and directed several Academic and Business Academy Programs such as the Master of Digital Marketing and the Unilever Business Academy. <br><br>He is also on the Editorial Review Boards of the lead academic journals in ...
- 500+
- Monash University
- 2.3K
- Caulfield East, Victoria, Australia
Oct 2013 - Sep 2015 2 years. London and New York. Having been the major shareholder in Dreweatts & Bloomsbury Auctions, I joined the Executive Committee of The Stanley Gibbons Group PLC on SG's acquisition of these businesses during 2013 and 2014. As CEO of the newly formed 'Interiors Division' I managed the strategic development and growth of ...
- 500+
- Gurr Johns Capital
- Cranleigh School, Cranleigh, Surrey, UK
- London, England, United Kingdom
A Professor of Marketing at Monash University, Stephan is a world-renowned academic expert on marketing communications, digital marketing, and unstructured data analytics. Before joining Monash, he taught at top universities across the world and directed several academic and business academy programs such as the Master of Digital Marketing and ...
Stephan Ludwig Adoption of B2B e-commerce is a powerful driver of economic success in developed and developing countries. However, adoption rates in developing countries lag far behind.
2016. Untangling a web of lies: Exploring automated detection of deception in computer-mediated communication. S Ludwig, T Van Laer, K De Ruyter, M Friedman. Journal of Management Information Systems 33 (2), 511-541.
Westfälische Wilhelms Universität Münster Medizinische Fakultät: Münster, Nordrhein-Westfalen, DE. 2004-11-01 to present | Full Professor and Director (Institute of Virology (IVM)) Employment. Show more detail. Source : Prof. Dr. Stephan Ludwig.
