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May 23, 2022 · Today, we’re bringing new energy and purpose to our colors, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community.
We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design. Explore type. A custom typeface created for global scale. Explore gradient.
Instagram Sans is our new, global typeface. The glyph and wordmark inspired this custom style that nods to our heritage. Instagram Sans reflects the shape of the glyph and our commitment to simplicity and craft.
May 24, 2022 · Meta-owned Instagram has revealed a new visual identity comprising of a brand new bespoke typeface, and the aforementioned brighter logo. Perhaps the most notable change is the new wordmark, now rendered in the 'Instagram Sans' typeface.
May 23, 2022 · Instagram is rolling out a "visual refresh" for its branding by introducing a slightly tweaked brighter new logo, typeface and full-screen marketing layouts.
May 11, 2023 · The first Instagram logo made its appearance in 2010. It was only available on iOS at the time and had to be redesigned because it resembled a Polaroid instant camera too much. Who designed the Instagram logo? The first new Instagram logo redesign in 2010 was designed by graphic designer Cole Rise.
May 24, 2022 · Instagram has introduced a new visual identity for its brand and brand resources with a new logo, typefaces, colours and other elements. The visual refresh will also include a new approach to layout and design for the mobile app and web browser experience.
Jul 6, 2022 · As Instagram’s new logo was viewed and reviewed by the increasingly rising numbers of new users, the feedback resulted in minor tweaks to the design in 2011, to update it for the new design trends. The bright rainbow stripe was now more distinctive, with each color stripe being wider and more prominent now.
May 12, 2016 · Instagram’s new logo design is a completely new icon with a more minimalist look. The new logo unfolds as a background swirl of sunset colors (orange, yellow, pink, and purple) and features a white outline of a camera.
Explore the guidelines for use and application of the Instagram icons and access our Brand Request Form.
