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Indian Journal of Marketing (indexed in Scopus, Indexed in ABDC Journal Quality List (Rating : C)) is a double blind peer reviewed refereed monthly journal, which is being published since 1968.
Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968.
Scope. Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty ...
Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968.
Indian Journal of Marketing | Read 611 articles with impact on ResearchGate, the professional network for scientists.
Sep 1, 2020 · The study offers three distinct contributions pertaining to the marketing practices in start-ups : (a) Identifies the research gap within the existing research literature ; (b) explains the marketing strategies by start-up companies ; (c) compares and maps the marketing strategies with entrepreneurial marketing.
