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Sep 30, 2023 · More than just a piece of embroidery, the Lacoste logo epitomizes a blend of sportswear functionality and everyday elegance. It’s a fashion statement, a badge of premium quality, and to many, a symbol evoking the rebel spirit and innovation of its tennis legend founder, René Lacoste.
Apr 16, 2024 · The Lacoste logo is associated with the nickname of its founder, tennis player René Lacoste. In one of the matches, he bet on a luxurious crocodile leather suitcase. As a result, the press dubbed him “Alligator,” and then René was called “Crocodile.”
Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, and the dispute ended in a settlement. As part of the agreement, Crocodile agreed to change its logo, which now sports scalier skin, bigger eyes and a tail that rises vertically.
Avant-garde. The Lacoste crocodile is a work of art. From the one designed by Robert George to today's logo, the attitude remains. This is the strength of a logo that has made history. Subtle, the crocodile passes through the hands of designers, evolving one step at a time. The result?
Lacoste logo history: The evolution of the Lacoste symbol Despite originally launching decades ago in 1933, Lacoste has only made a handful of changes to its iconic symbol. The Lacoste logo has also retained some of its core elements over the decades, including the iconic crocodile mascot.
An early fan of customization, René Lacoste immediately has it embroidered on his blazers. A few years later, the polo sees the light of day. The crocodile over the heart makes Lacoste the first brand to display a visible logo on an article of clothing.
May 24, 2023 · The LOGO.com versions of the Lacoste logo design. In its early days (and even today!), the Lacoste logo was among the most instantly recognizable brand symbols around. But could the famous design be reimagined? Design similar versions of the Lacoste logo below and take them home for free!
