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Beauty The Mascara Diaries: 3 goop Staffers Road-Test the New Lash Serum Three goop staffers—each with their own look and routine—tried the new clean treatment-serum-meets-mascara. (Spoiler alert: They fell hard for it.)
Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". [2]
goop is an indispensable resource for finding products, tools, tips, and experts—across the beauty, fashion, food, and wellness worlds—that can bring more agency, depth, and joy to life.
The Story Behind the Brand | goop. In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it.
2M Followers, 29 Following, 11K Posts - @goop on Instagram: "An indispensable resource for a beautiful, thoughtful life. Discover clean beauty, timeless fashion, wellness and more.
Beauty at goop balances the luxury and pure sensory delight of the highest quality skin, hair, makeup, bath and body, fragrance, and personal-care essentials with some of the strictest standards in the clean, nontoxic beauty space.
May 26, 2021 · Goop grew gradually at first as Gwyneth Paltrow established her healthy living credentials through cookbooks and detox programs. Now it's grown steadily into a multinational powerhouse.
Sep 30, 2023 · Its anniversary products and services will include a two-bedroom Goop villa to stay in at the Colony Hotel in Palm Beach, Fla., complete with Goop products in the bathrooms and decorated with...
Gwyneth Paltrow is an Academy Award–winning actress, the author of four New York Times –bestselling cookbooks, and the founder and CEO of the lifestyle company goop.
