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What is the Meta Pixel? The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site, like visiting a page or adding an item to their cart.
In this article, we'll cover how to set up a Meta Pixel on your website. To learn more about the pixel before getting started, check out the benefits of installing a Meta Pixel. There are 2 steps to set up a pixel: Create your pixel and set up the pixel base code on your website.
Learn how to install the Meta Pixel yourself or with the help of a developer to begin measuring, optimizing & building your Facebook & Instagram ad campaigns.
Feb 18, 2022 · The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. As of February 2022, Facebook Pixel changed its name to Meta Pixel. You will see it referred to with both names throughout this article.
Jun 6, 2024 · In February 2022, the Facebook Pixel changed its name to the Meta pixel and can be used for both Facebook and Instagram advertising. Use this guide to learn more about what the Meta pixel is, how to create a pixel, and different ways to use a pixel to improve conversions and drive ROI for your ads.
The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website. It relies on Facebook cookies, which enable us to match your website visitors to their respective Facebook User accounts.
May 19, 2022 · Marketers use Facebook pixels to improve their Facebook ad targeting and optimize their Facebook advertising strategy. The pixel lets you fine-tune ads using criteria such as (but not limited to) user location, demographics, interests and behaviors.
Add a piece of code to your website that lets you measure, optimise and retarget audiences for your ad campaigns on Facebook and Instagram.
You've now finished setting up your Facebook pixel. Continue on to learn how to track events that matter to your business like pageviews or purchases. Related Articles
The Meta Pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the Meta Pixel to: Make sure your ads are shown to the right people.
