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  1. View the full customer journey and analyze insights all in one place. Google Analytics can help you improve ad performance with customer privacy top of mind. Google Analytics gives you the tools you need to better understand your customer’s journey to improve your website, create tailored audience lists, personalize ads, and more.

  2. analytics.google.com › analytics › academyGoogle Analytics Academy

    Google Analytics Academy offers free online courses to help you learn analytics skills and improve your business performance. Whether you are a beginner or an advanced user, you can find a course that suits your needs and interests. Join Google Analytics Academy and start learning today.

  3. analytics.google.com › analytics › academyGoogle Analytics Academy

    Learn how to improve your Analytics skills with free online courses from Google. Access lessons, quizzes, and practice exercises on various topics and features.

  4. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  5. Processing and reporting. When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using.

  6. View the full customer journey and analyze insights all in one place. Google Analytics can help you improve ad performance with customer privacy top of mind. Google Analytics gives you the tools you need to better understand your customer’s journey to improve your website, create tailored audience lists, personalize ads, and more.

  7. Step 2: Access your reports. Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this section, you will learn to see the data you've collected in the available reports and how to customize reports for your specific use cases. Part 1.

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