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10 hours ago · Viacom18 set the same ad rates for mobile and TV at ₹1,40,000 per 10 seconds. HD channel spot rate is ₹60,000, lower than connected TV (CTV) at ₹75,000 per 10 seconds. Which Indian Companies will be affected: Media and advertising companies. Brands and advertisers targeting TV and mobile audiences. Its Implications On Industry And Business:
