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One of the most famous shapes in the world is the iconic contour fluted lines of the Coca‑Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising.
In 1906, Coca-Cola took a bold step forward. The company embraced a design as innovative as it was utilitarian: the Hutchinson bottle. This new bottle wasn't just a vessel for the beverage—it was an instrument of engagement, an example of tactile marketing long before the term was coined.
Oct 2, 2023 · The Coca-Cola brand has exhibited a rich history in the evolution of its Coca-Cola glass bottle. Take a look at the iconic designs over a period of 120 years. Undoubtedly, Coca-Cola has won the battle against its competitors to create the world's instantly recognisable Coca-Cola glass bottle.
One of the most famous shapes in the world is the iconic contour fluted lines of the Coca‑Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising.
Nov 7, 2015 · With its fluted glass and shapely design, the classic Coca-Cola bottle is a worldwide icon. Even without the label, you can immediately identify it with the brand—which is exactly what...
Jun 18, 2015 · This year marks the 100th anniversary of the iconic Coca-Cola bottle, packaging that is just as recognizable as the logo or product itself.
Jul 14, 2015 · On July 8, hundreds gathered at the National Archives – just steps away from the Declaration of Independence, the Constitution of the United States and the Bill of Rights – to recognize the Coca‑Cola bottle design patent and its important role in the company’s history of innovation.
Coca‑Cola’s First Bottle. The contour bottle has been celebrated in art, music and advertising. Read the story of the collaboration that began in 1915 and turned into one of the most famous shapes in the world. Explore the History of Coca‑Cola Bottle. 125 Years of Coca‑Cola History.
Coca‑Cola’s First Bottle. The contour bottle has been celebrated in art, music and advertising. Read the story of the collaboration that began in 1915 and turned into one of the most famous shapes in the world. Santa Claus and Coca‑Cola.
Nov 16, 2015 · Patented in 1915, the Coca‑Cola bottle was created with unmistakable curves and a distinctive contour following a brief that called for “a design so distinctive that it could be recognised by touch alone and so unique that it could be identified when shattered on the ground.”
