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Google Ads (Used to be Google AdWords) is Google’s advertising solution and program for businesses to advertise on its many products and wider search network. Through the ad platform, you can advertise to the world’s two largest search engines: Google and YouTube.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page.
Get the most out of Google Ads with free online training. The curriculum is designed to help you grow your business and get Google Ads certified.
Dec 4, 2018 · Here we’ll be looking at Google Ads (formerly known as Google AdWords): Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them. There’s no need to wait for your new site to work its way organically up the rankings.
Using a strong Google AdWords strategy, you can connect with people on Google Maps, YouTube, search results pages, and Google Play. With Google AdWords, you can also automate a lot of your digital marketing strategies.
Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for video ads).
If your customer clicks the pin, they'll be taken to your business location on Google Maps (requires Smart campaign to be linked to a Business Profile). Phone number: If you enter a phone number, it will be displayed in your mobile search ad, desktop search ad, Google Display Network ad and Google Maps ad.
