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The Meta Pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the Meta Pixel to: Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a ...
1. Use the Conversions API alongside the Meta Pixel. When you use the Meta Pixel along with the Conversions API, you can gain additional insights into the people who interact with your business. This ensures you are capturing high-quality data about your customers, while still respecting people’s privacy. Learn More. 2. Turn on Advanced Matching.
Here are best practices for using standard events with the Meta Pixel: Copy the code snippet exactly as it appears. Standard event codes are case sensitive. For example, the standard event code for page views is fbq ('track', 'ViewContent');. If you accidentally add fbq ('track', 'viewcontent'); to one of your web pages instead, you'll see an ...
Here are best practices for using standard events with the Meta Pixel: Copy the code snippet exactly as it appears. Standard event codes are case sensitive. For example, the standard event code for page views is fbq ('track', 'ViewContent');. If you accidentally add fbq ('track', 'viewcontent'); to one of your web pages instead, you'll see an ...
DO NOT MODIFY --> <!--. End Facebook Pixel Code -->. Paste your Facebook Pixel code in the Header box. Click Save. You've now finished setting up your Facebook pixel. Continue on to learn how to track events that matter to your business like pageviews or purchases.
The Meta pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website. You can use the Meta pixel to: Make sure that your ads are shown to the right people. Find new customers, or people who have visited a specific page or ...
Mar 15, 2021 · Go to the Events Manager in Facebook Business Suite. Click the “Connect Data Sources” option with the green plus symbol and choose “Web” as your data source. Choose “Facebook Pixel” as your connection method. Name your pixel something you can easily identify. Enter your site URL to check for easy setup integrations.
