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Here comes our collection of 21 iconic brand mascots which have nothing but one quality in common: they have all brought ridiculously huge fame to their brands! 1. Michelin Man by Michelin. Debut: 1894
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising.
a person, animal, or object used as a symbol and believed to bring good luck: Their team’s mascot is a goat. (Definition of mascot from the Cambridge Academic Content Dictionary © Cambridge University Press)
Big part of any brand redesign strategy is the mascot design. See how famous companies changed their mascots and redesigned their brands over the years.
Olympic mascots have been a key part of the Games since 1968. They’re tasked with giving concrete form to the Olympic spirit, spreading the values highlighted at each edition of the Games; promoting the history and culture of the host city; and giving the event a festive atmosphere.
Jul 11, 2024 · The first Summer Olympics mascot appeared during the 1972 Munich Games. The mascot was named Waldi. He was a dachshund, a very popular animal in Bavaria. The mascot for Tokyo 2020 was Miraitowa. The name was a combination of the Japanese words “mirai” (future) and “towa” (eternity). Advertisement.
Bing Dwen Dwen - The Beijing 2022 Winter Olympic Mascot. Designed by Cao Xue, the Beijing 2022 mascot Bing Dwen Dwen promotes the Olympic spirit and culture of Beijing.
With its traditional and futurist style, the mascot embodies both the old and the new, echoing the concept of "innovation from harmony". Its forehead bears the emblem of the Tokyo 2020 Games, whose traditional chessboard motif is composed of indigo blue rectangles of three different sizes.
