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Indian Journal of Marketing (indexed in Scopus, Indexed in ABDC Journal Quality List (Rating : C)) is a double blind peer reviewed refereed monthly journal, which is being published since 1968.
Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968.
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Scope. Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty ...
Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968.
Aug 31, 2021 · This paper summarized an in-depth study of research papers, articles, and reports since 1990 and also provided insights into the consumer behavior in responding to, adopting the green products, and identifying the factors (whether personal factors or environmental factors) which are responsible for the significant inclination and rise in consump...
Sep 9, 2021 · Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968.
Find the latest published papers in Indian Journal of Marketing + Top authors, related hot topics, the most cited papers, and related journals.
Indian Journal of Marketing | Read 611 articles with impact on ResearchGate, the professional network for scientists.
