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The IUP Journal of Marketing Management. ISSN: 0972-6845. A 'peer reviewed' journal indexed on Cabell's Directory, and also distributed by EBSCO and Proquest Database. It is a quarterly journal focusing on Marketing strategy, Marketing research and techniques, Brand management, Advertising, Consumer behavior, E-commerce and marketing strategies ...
Marketing Strategy Brand Management Advertising Marketing Research Management Marketing Brand Management Global Marketing Product Marketing Online Marketing Business Management Project Management Internet Marketing Marketing Advertising Sales Management Fast Moving Consumer Goods Placement Literature Television Advertisements Buying Behavior Organized Retail Outlets Environment-Friendly Products Viral Marketing.
The IUP Journal of Marketing Management: November'17. Focus . This is a customer-centric digital economy world. Today’s customers perceive services in terms of quality and experiences. The era of economic liberalization has ushered in rapid change in the services industry of India. more... Articles : Price (INR) Buy . Service Quality Management in Retail Banking with Reference to Satisfaction and Switching Intentions of the Customers:
Feb 6, 2015 · The IUP Journal of Marketing Management, Vol.XIV No. 1 February 2015. 22 Pages Posted: 8 Jul 2016. See all articles by Aruna S Aruna S. Deemed Universities of India - Avinashilingam Institute of Home Science and Higher Education for Women. Santhi P. Avinashilingam Institute for Home Science and Higher Education for Women. Date Written: February 6, 2015. Abstract.
Oct 16, 2018 · The IUP Journal of Marketing Management, Vol. XVII, No. 2, May 2018, pp. 22-37. Posted: 8 Nov 2018. See all articles by Pradeep K Deka Pradeep K Deka. Independent. Date Written: October 16, 2018. Abstract. Retailers in emerging markets like India are trying to address the changing preferences of customers through the creation of new retail formats. However, most of the unorganized retailers are still reluctant to adapt to newer formats.
Jul 17, 2024 · The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing ...
The The Iup Journal Of Marketing Management is a research journal that publishes quality research. This journal is published by the IUP Publications. The ISSN of this journal is 0972-6845. The E-ISSN of this journal is NA. Also, please check the following important details about the iup journal of marketing management: Publisher, ISSN, Ranking, Indexing, Impact Factor (if applicable), Publication fee (APC), Review Time, and Acceptance Rate. ...
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English. ISSN: 0972-6845. Other identifiers: 2615477-8 [ZDB] Classification: skw-BIZ-07001. Source: ECONIS - Online Catalogue of the ZBW.
May 21, 2018 · The IUP Journal of Marketing Management, Vol. XVI, No. 1, February 2017, pp. 47-64. Posted: 21 May 2018. See all articles by Ishtiaq Hussain Qureshi Ishtiaq Hussain Qureshi. University of Kashmir. Syed Zeeshan Zahoor. University of Kashmir. Date Written: May 7, 2018. Abstract. While about one-third of world’s population is currently using social media, it has fundamentally changed the landscape of marketing and the way product and company information is exchanged between company and ...
