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Dec 10, 2021 · A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest.
What is Focus Group Discussion? Pros and Cons of Using FGD. Key Features. Major Steps and Skills. Dos and Don’ts. What is Focus Group Discussion (FGD)? discuss a specific topic of interest. It is a form of qualitative research where questions are asked about their perceptions.
Conducting a successful focus group involves several key steps that include identifying the topic for discussion, deciding on the questions or prompts to be used, recruiting participants, establishing ground rules, asking questions methodically, recording data through note-taking or audio/video recordings, and finally analyzing and interpreting ...
Mar 26, 2024 · Focus groups are an effective way to gather detailed information about consumer behavior, attitudes, and perceptions, and can provide valuable insights to inform decision-making in a range of fields including marketing, product development, and public policy.
What is a focus group discussion? A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic.
Oct 31, 2018 · The goal of a focus group discussion (FGD) is to obtain an in-depth understanding from a selected group of people from a similar background, instead of a representative sample of a larger ...
A focus group discussion is a qualitative data collection method that engages a group with shared characteristics, and is led by a trained facilitator.
