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  1. We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design.

  2. Instagram icon, usage and guidelines. The Instagram glyph icon is one of our most globally recognized assets. The primary use of the glyph is to promote your organization's presence on Instagram. Only use glyph files available from this site.

  3. Mar 23, 2022 · The current Instagram icon has a flat design and highlights only the key aspects of the brand personality. The simple symbol and the wordmark never fail to attract the audience. Memorable

  4. Jul 6, 2022 · The current Instagram icon is quite simple, just a smaller version of the main Instagram logo. As a modern and straightforward design, the logo translates quite well to various sizes and mediums. At the same time, the bright color palette makes it quite distinctive.

  5. Nov 14, 2022 · As Instagram’s mission has evolved since its founding in 2010, so has its user interface and iconic logo. Let’s take a look at the history behind the Instagram logo, its meaning, and the changes it underwent to remain relevant through the years.

  6. The Instagram glyph icon is one of our most globally recognised assets. The primary use of the glyph is to promote your organisation's presence on Instagram. Only use glyph files available from this site.

  7. Apr 13, 2023 · 2022: The Current Logo. Almost exactly six years later, in 2022 Instagram unveiled a new logo—kind of. It was a change bundled into a larger identity refresh.

  8. Mar 15, 2023 · The Instagram logo today. (Image credit: Instagram) Instagram's most recent brand refresh came in 2022, when the company unveiled a version of its logo with a much brighter gradient, featuring "vibrant colours to make it feel illuminated and alive, and to signal moments of discovery".

  9. Nov 3, 2022 · Colorful, relatable, and nostalgic, the Instagram logo has a fascinating history, which is responsible for its current avatar. In 2010, the company picked up on the surge of photographs shot on mobile phones, which were finding prominence around the internet.

  10. May 24, 2022 · Well, now we know why – it's all part of Instagram's biggest rebrand in years. But it seems the internet is torn over the platform's new look. Meta-owned Instagram has revealed a new visual identity comprising of a brand new bespoke typeface, and the aforementioned brighter logo.